VIA was founded in 2015 as a sustainable business to serve global communities through better information, access, and delivery of life-saving equipment and supplies. 

Since 2017, VIA has distributed vital medical technologies to underserved communities in 60 countries where they were previously unavailable. Our growing global network of customers represent or serve public, private, non-government, and faith-based organizations.

Our business model operates to address points of friction that exist between buyers and sellers of medical products. Through our transparent e-catalog and supporting services, we improve information, accessibility, and affordability in local distribution channels with a direct impact on patients’ lives.

To date, VIA has positively impacted the lives of over one million people by creating and scaling universal access to globally dispersed suppliers of essential medical devices and equipment.

How VIA Works



We vet and partner with our VIA Verified Sellers, a growing global network of medical suppliers from around the world, ensuring they meet the standards of quality, pricing, responsiveness and trust to be on our platform.


Buyers anywhere can source critical medical equipment from the VIA platform, finding required information such as pricing, warranty, training materials, and brochures. VIA aims to make sourcing products fast, easy and affordable.


We ensure safe and secure transactions for VIA Verified Buyers and Sellers by guaranteeing payment and product delivery. We take the risk out of long distance procurement. Manage your purchase with a trusted partner, from quote to delivery.


We optimize delivery logistics so that our products arrive to medical providers quickly. When you ship with VIA, you can be confident the right product will arrive as expected.

Who Our Customers Are


VIA’s Verified Buyers are local market partners who buy through the VIA platform and distribute products to those who use them locally in clinical environments. Verified Buyers can import medical supplies and devices into their country, have the expertise to train end users on the equipment purchased, and have the resources to service and maintain medical devices. To become a VIA Verified Buyer, begin the process by filling in a quote request form for the product you are interested in.


All VIA Verified Sellers are vetted international partners whose documented products are sold through our e-commerce platform. VIA Verified Sellers supply their products to VIA’s Verified Buyers at direct manufacturer pricing. VIA Qualified Sellers are vetted partners that meet all requirements and do not sell their products at manufacturer pricing. VIA Trial Sellers are new to our online marketplace and are in the process of acquiring Verified or Qualified status.

What we do

Sales Support & Customer Service

Dedicated global and local sales team to assist with your questions, orders and shipments.


Global shipping solutions for all orders, customizable based on buyers’ budgets and timelines.

VIA Rewards Program

Earn loyalty rewards points on purchases and redeem for discounts on future purchases.

Product Training

Training available from product experts through live training webinars, training videos and user manuals.

Buyers' Guides

Helping buyers with informed purchasing decisions through information about product categories, key considerations for purchasing and product comparisons.

eCommerce Marketplace

Global shipping solutions for all orders, customizable based on buyers’ budgets and timelines.

Product Catalog

A continually-optimized product catalog to meet the diverse needs of buyers, both quality and appropriately priced.

Market Insights

Local insights from VIA’s network to inform better products coming to market and improve market entry strategies.

Distributor Websites

Branded website development for select distributors to improve local presence and sales efforts.

Our offices

African Office
Johannesburg, SA
377 Rivonia Boulevard, Rivonia
Spaces Rivonia Building
Johannesburg, 2092, South Africa


North American Office
Seattle, WA
2212 Queen Anne Ave. N Unit #824
Seattle, WA 98109 USA