Meet Our Team

Team’s mission

Noah Perin

Noah is CEO of VIA Global Health, supporting a global team on their mission to make it possible for anyone in the world to purchase the medical products they need.  He founded VIA with the fundamental belief that regardless of where you are born, everyone deserves equal access to the tools that enable quality healthcare.

Brian Krawczyk

As global business development lead, Brian works closely with our distribution partners and sales around the world, delivering on their business needs and gaining critical insights on how we can improve awareness and access to high-impact health technologies.  

Brinnon Mandel

As VP for Strategic Partnerships, leads VIA’s efforts to find new solutions and collaborations that can expand our reach and increase our impact.   She loves connecting with VIA’s buyers to learn about their needs and how VIA and our partners can and deliver better products to these markets.

Reza Garda

As Sales Director of VIA since June 2017 after previously working in the IT sales industry for 13 years. His primary focus has been sales, with a strong concentration on business development and relationship building in a highly technical field. His passion for broadening his knowledge has led him to VIA Global Health, where he currently leads customer relationships in South Africa and throughout Africa. Reza is based in VIA’s Johannesburg office.

Mike Miranda

As, Head of Shipping and Logistics, Mike joined the VIA Global Health team with over 25 years of experience in the freight forwarding and customer brokerage industry. Mike’s goals have always been to provide strong customer service, with a priority on customer retention in global markets. At VIA Global Health his goals are to provide affordable shipping services to customers across the globe, while maintaining a strong focus on customer service and support.

Micaella Jones

As the sales and marketing coordinator, Micaella works with our database to integrate all the needed information from our customers to assist the sales team in proceeding with the buying process. She also helps with the coordination of marketing activities and assisting with new ideas and approaches. 

Jacob Wikingellis

As product manager for VIA, Jacob manages the many VIA websites used for distributing health. Jacob was an integral part of his previous employer’s European expansion strategy and looks forward to seeing how that will benifit the global healthcare market. Having lived and worked in New Zealand, Mexico, Brazil and Sweden, he seeks ways to balance the concern of globalization in emerging markets through a personalize eCommerce experience. 


Jocelyn Light

Jocelyn manages VIA’s seller partnerships. Curating a portfolio of products that is responsive to our customers’ needs, she works closely with manufacturers and innovators of medical devices and supplies to promote their products on our online marketplace and increase their reach into underserved markets. Jocelyn is passionate about appropriate technology, global partnerships, and workplace diversity & inclusion.

Liliya Nikolova

As account coordinator, Liliya supports the development of the VIA product portfolio, working to provide customers with the most up to date information about high-impact health technologies. Having lived in Ecuador and Bolivia, where she spent time researching opportunities for innovation for female reproductive health and worked as a business advisor to local entrepreneurs, Liliya is passionate about working on sustainable ways to close the development gap.


Board of Directors

Renee Nemi


Bill Rodriguez